MasterCard has changed its logo by dropping its name from its logo to keep only the pair of interlocking red and yellow circles. With the vision to evolve the brand into the digital environment and acknowledging that their symbol is well recognized enough by people, it made sense to take this next step.
“Reinvention in the digital age calls for modern simplicity,” said Raja Rajamannar, chief marketing and communication officer at Mastercard. “And with more than 80 percent of people spontaneously recognizing the Mastercard Symbol without the word ‘mastercard,’ we felt ready to take this next step in our brand evolution. We are proud of our rich brand heritage and are excited to see the iconic circles standing on their own.”
The pair of interlocking red and yellow circles have been the unique symbol of the MasterCard brand for more than 50 years. It represents the brand’s commitment to connect people to its core message of Priceless possibilities.
MasterCard joins a group of iconic brands like Apple, Nike and Target to only have an image and no name in marketing their brand.
MasterCard describes itself as a technology company in the global payments industry. Its payment processing extensive network connects consumers, financial institutions, merchants, governments and businesses in over 210 countries and territories.